Makeup Used To Be More Fun

The Sassybella blog has some great vintage commercials today: Maybelline's Dial-A-Lash mascara spot from 1982, and a 1970s Maybelline Waterbourne eye shadow ad. Dial-A-Lash mascara would excite gadget geeks: it was the only "adjustable mascara" with ten settings. "Dial it low for a light coat," the model explains. Fun! As for the Waterborne eye shadow, not only were the colors "born of the sea"; they could be blended like paint in the color well provided. Check out the videos, after the jump. [Sassybella]