As you may have noticed, we have a love/hate relationship with catalogs. But, reports BusinessWeek, an activist Web site called Catalog Choice offers a free service: Sign up and stop receiving paper catalogs you just don't want. The organization claims you can reduce your junk mail while simultaneously helping the environment, but when it contacted companies like L.L. Bean, Williams-Sonoma and Harry & David and asked them to take thousands of people off of their mailing lists, the retailers pretty much ignored the request. Catalog Choice launched on October 9 and says it has signed up 300,000-plus people, each of whom declined to receive an average of 12 catalogs. The companies might be spooked: The Direct Marketing Association held a "catalog summit" on December 17, warning attendees about activist groups and advising them "not to encourage" the anti-paper people.