Print advertisements for Camel No. 9 Cigarettes, the pink-packaged smokes meant to evoke Chanel No. 19 and appeal to the Manolo-obsessed and Cosmo-swilling female consumer, will be pulled from magazines by parent company R.J. Reynolds beginning in 2008. Executives for the company tell the Winston-Salem Journal that the decision to pull all print ads is not based on Congressional protests, but merely a "business decision." According to the AP, the initial protest — which focused on tobacco advertising in women's magazines — was launched because Camel No. 9 ads "threaten the health of the teenagers and young women who form a large part of [women's magazine] readership."
We Quit...For Now [WWD, sub. req.]
RJ Reynolds to Stop Print Ads Next Year [ABC News]
Earlier: R.J. Reynolds Thinks Women Are Superficial. They May Be Right