Fashion Mags: Big Girls Gain, Tween Titles Flounder

Thanks in part to the mostly useless advertorial Conde Nast supplement Fashion Rocks, Vogue regains its spot as head bitch in charge of all lady mags: Anna Wintour's brainchild had the most pages this year, with 3,222, barely edging out #2, In Style, which had 3,197 pages, says Women's Wear Daily.. The other fashion mags also gained this year. Glamourhad the most ad pages in its nearly 70-year history with 2,089 and despite budget cuts and a slew of staff departures at Elle, Roberta Myers' mag gained 6.2% in ad pages since 2006.

The only losers this year were teen titles, which almost universally lost ad revenue. The number of pages in Cosmogirl declined by 6.8%, while an Alpha Kitty-less Seventeen lost over 4%. Teen Vogue barely gained, posting a 0.9% increase from last year. Come on, Lauren and Heidi of The Hills, one of you clearly needs to get a D.U.I to give Teen Vogue a boost. Take one for the team!

Bigger And Bigger [WWD, sub. required]