Thanks in part to the mostly useless advertorial Conde Nast supplement Fashion Rocks, Vogue regains its spot as head bitch in charge of all lady mags: Anna Wintour's brainchild had the most pages this year, with 3,222, barely edging out #2, In Style, which had 3,197 pages, says Women's Wear Daily.. The other fashion mags also gained this year. Glamourhad the most ad pages in its nearly 70-year history with 2,089 and despite budget cuts and a slew of staff departures at Elle, Roberta Myers' mag gained 6.2% in ad pages since 2006.
The only losers this year were teen titles, which almost universally lost ad revenue. The number of pages in Cosmogirl declined by 6.8%, while an Alpha Kitty-less Seventeen lost over 4%. Teen Vogue barely gained, posting a 0.9% increase from last year. Come on, Lauren and Heidi of The Hills, one of you clearly needs to get a D.U.I to give Teen Vogue a boost. Take one for the team!
Bigger And Bigger [WWD, sub. required]