British department store Marks & Spencer is rolling out a J-cup bra, and it has newspapers all over England tittering about the increasing size of the average woman's breasts. The Mirror insists that the average bra size in the UK is 34DD/34E, while the Daily Mail says the median breast size in England is a mere 36C, up from a 34B a generation ago. Regardless, both papers discuss the reasons behind the growth of women's breasts in the past ten years. They tend to attribute the increased bustiness to a combination of weight gain, birth-control pills and possibly artificial hormones in the food supply.
67-year-old granny Barbara Haywood tells the Daily Mail, "In my day it was only old, stout ladies who had big bosoms - the sort who might lean over the garden fence and talk to the neighbours. But today it's young women, such as my granddaughter Miranda, who seem to wear the biggest bra sizes."
The Mail also wonders if the national increase in bra size can be explained through the popularity of implants (cough Jordan cough). 10,000 breast implant surgeries are performed each year in the UK.