Here's how it started: about 18 years ago a bunch of people were sitting around watching Full House and the thought occurred to one of them: that Stephanie Tanner is dressed so trashy, she looks like she's on the fast track to a trailer park and a meth habit! And what seems so glaringly obvious today dawned upon everyone in the room: the era of neon and spandex and bicycle shorts and perms and shoulder pads and Jem dolls Had. To. End. Seriously, anything would be better. Your dad's flannel pajama top would be better. That moth-eaten Goodwill sweater your brother mowed the lawn in would be better.
Anyway, a few years later this thought dawned on Marc Jacobs, a precocious young designer with Axl Rose hair, and, as usual with fundamentally "anti-fashion" fashion trends, he tried to co-opt it for the fashion industry, and designed a "Grunge" collection for Perry Ellis. I know, it's hard to believe now, but that was actually the type of thing that could still get you hated in the nineties. But there was no Rachel Zoe! No Sienna Miller! No nine different lines of Olsen Twin-branded clothing! So around 2005 Marc Jacobs realized he had to step up his game...
He started shrieking in public all the time! And loudly dissing John Galliano to his trainer at the gym. And posing for Harper's Bazaar in a tutu with an insane bitch who has been charged with no fewer than five vicious attacks on women who work for her. Then he posed NUDE!! He got a drug addiction! He designed some really hideous garments to distract people from the wads of cash he was raking in recycling some of the safer elements of"grunge," and even used himself as a guinea pig for recycling the Manic Panic trend. And most formidably, he got really thin.