Girls Love Pretty Pony Playing Cards, Hate Competition

Hoping to tap into the female market, Magic and Pokemon card guru Peter D. Adkison is shilling a line of collectible cards aimed at little ladies aged 6-12 called Bella Sara, which is "an imaginative, joyful world of horses, where every girl is special and uniquely beautiful." Bella Sara's unicorn trading cards come replete with "girl-power sayings like 'Have the courage to trust yourself' and 'Use your love to bring peace to the world.'" Unlike Magic and Pokemon Cards, the Bella Sara horsies were designed without a "competitive component," because, according to Danish card designer Gitte Odder Braendgaard, "Girls like something beautiful, something nice to look at."



Braendgaard has clearly never seen little girls playing AYSO soccer, because I recall a pretty intense competitive edge on the soccer pitch, where little pony-loving angels thoroughly enjoyed trampling others with their cleat-clad hooves. [Oh, I SO loved tripping up the opposing players! -Ed.] The cards are already a rousing success in Braendgaard's native Scandinavia, where Bella Sara has sold 7 million units.

With Ponies, Unicorns And Secret Codes, An Effort To Unleash A Craze For Girls [New York Times]