We found Jessica Seinfeld's book, Deceptively Delicious to be just an eency bit annoying. So we were dying to see if her same smug self-righteousness would spill over into her so-called charitable works (though of course there are rumors that she stole the idea for her charity, too. Hmm.) Seinfeld helms a group called Baby Buggy — they give strollers and other baby supply stuff to moms in need. And they had a fundraiser on Thursday night! How do they raise funds? By asking the masses to fork over $450 to gain access to a Lucky Shops event! Yup, the magazine about shopping let women pay to go shopping, and a tiny portion of the proceeds from the sales racked up over the evening went to Baby Buggy. (We saw signs at some designers' booths saying that only 2% of the sale would go to charity.) We attended with bff Nikola Tamindzic, and ended up buying Vena Cava shorts, sigh. Gallery begins below.

Jessica Seinfeld Continues To Deceive, This Time For "Charity"

Jessica Seinfeld Continues To Deceive, This Time For "Charity"

Jessica Seinfeld Continues To Deceive, This Time For "Charity"

Jessica Seinfeld Continues To Deceive, This Time For "Charity"

Jessica Seinfeld Continues To Deceive, This Time For "Charity"

Jessica Seinfeld Continues To Deceive, This Time For "Charity"

Jessica Seinfeld Continues To Deceive, This Time For "Charity"

Jessica Seinfeld Continues To Deceive, This Time For "Charity"

Jessica Seinfeld Continues To Deceive, This Time For "Charity"