Do men buy cars with their hearts, while women buy cars with their heads? A study by J.D. Power found that the luxury car most women buy is also the safest — the Volvo S40. The car with the highest male ownership is the high-performance Audi RS4. While the Audi starts at $67K and goes 0 to 60 in 4.8 seconds, the Volvo is around $25K and aced the Highway Safety Institute's frontal crash test. "When shopping for a new car, women are less likely to be seduced by horsepower and high-tech tricks. What most want is safety, reliability, and value," says BusinessWeek. (The Volvo won in the luxury category, but the most popular car among women in any price category was the Volkswagen Beetle, and Suzuki was the number one brand purchased by women this year.) Surely there are women who'd love a slick sports car, but it seems logical that such a huge purchase — one that affects your daily life — should be one that's affordable and practical. Women are stereotyped as frivolous shoppers, but doesn't it seem, when it comes to cars, that men have a lot to learn? [BusinessWeek]