Following up on the success of its "Evolution" commercial, which showed how women in the media are made up, airbrushed and contoured to within an inch of their lives, beauty company Dove has just released a new spot, called Onslaught. The ad (or is it a call-to-arms?) begins with a close-up shot of an unsuspecting little girl and suddenly cuts to hundreds of advertising and media images depicting sexually objectified women, body parts, and suggestions of how to be "younger, firmer, thinner, softer." It's exquisitely horrifying; your eyes — and the poor girl's — are bombarded. The spot ends with the line, "Talk to your daughter before the beauty industry does." Yeah, won't someone save her? Won't someone save us?!?!
Dove Pummels Young Girl With Sexual Imagery In 'Onslaught' [AdGabber via AdRants]
Related: Dove Evolution [YouTube]