What Nintendo's Rise Means For Those Of Us With Tits

Nintendo is now Japan's second-largest company after Toyota. At first when we heard this, we were like, "whatever, Softbank used to be Japan's second-largest company after Toyota," but this time it isn't the fault of a stock market on rave drugs, it's about women, and not because we have to make it about women in order to appease Anna, but because Nintendo spiritual leader Shigeru Miyamoto actually designed the ubiquitous bestselling Wii thinking of his wife, as he pointed out a few months back on CNN:

My wife does not play any kind of games. I have tried to make her interested with various games like Tetris, but she has never showed interest, until recently. But we're beginning to tear down the walls... Hopefully women will begin to enjoy games more. I think our target will be mothers.
Aw. We've never been so charmed by an executive talking about his attempt to get women to buy more shit we don't need!

But the fact is, despite all the shopping we do, sometimes it seems like consumer goods aren't designed to make us happy. Like for instance tampon applicators. And bras! (Maybe Miyamoto can get into making those?) Anyway, maybe that's what we get in a country whose biggest companies by market cap are makers of, um, war and war stuff!

*P.S. ...Morimoto... Brain fart, guys!


Nintendo Now Japan's Second Largest Company
[Financial Times]