'Cosmopolitan' Celebrates "Plump" Women, 'Playboy' Style

Before women's magazines relied on the adjective "curvy" to help them describe any female with a body-mass index of over 20 (or a cup-size of C and above), they preferred the word "plump". (Or "cushiony"!) Below, a four-page spread from the October 1977 issue of Cosmopolitan meant to celebrate the idea that "Plump Is Pretty" that ends up coming off as something more appropriate for Playboy.

'Cosmopolitan' Celebrates "Plump" Women, 'Playboy' StyleS

'Cosmopolitan' Celebrates "Plump" Women, 'Playboy' StyleS

'Cosmopolitan' Celebrates "Plump" Women, 'Playboy' StyleS

'Cosmopolitan' Celebrates "Plump" Women, 'Playboy' StyleS


Earlier: What Are 'Curves'? Jessica Alba Adds To The Confusion