We hinted at the hours of drama and fuss surrounding a 15-minute fashion show, and in The Wall Street Journal today, a reporter dishes insider info from the Rosa Chá show (which we attended). From the size and color of the invitation envelopes, to the guest list and the wardrobe and makeup of the PR girls working the shows, no detail is overlooked. And here's why there's often so much chaos in the tents: "A lot of people turn down fashion show invitations," writes Ellen Byron for the Journal. "Only 50% of invitees typically accept, so for the Rosa Chá show [Alison Brod PR] mailed out 2,000 invitations, even though [the show] would have just 867 seats."
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