The next time someone tells you to "go with your gut," they're really giving you good advice. In today's New York Times, There's an interview with Gerd Gigerenzer (left), a German social psychologist whose ideas were featured in Malcolm Gladwell's best-seller, Blink: The Power of Thinking Without Thinking. Gigerenzer (who has his own book, out now) says that when making a decision, using your intuition is often more successful than making a long-ass list of pros and cons.
In some situations, that demands too much information. Plus, it's slow. When a person relies on their gut feelings and uses the instinctual rule of thumb "go with your first best feeling and ignore everything else," it can permit them to outperform the most complex calculations.
We're not scientists, but we've heard about this thing called "woman's intuition" — and it sounds a lot like what Dr. Gigerenzer describes. And dude! We're all about the snap judgments here!
Through Analysis, Gut Reaction Gains Credibility [NYTimes]