WWD's "Memo Pad" column today reports on the subtle but significant design changes taking place within and outside Lucky magazine. Apparently, for the past year, "Lucky has been conducting a quiet evolution on its cover and inside pages", an evolution that includes a "shift toward softer colors", "structured" fonts (does WWD know that "structured" is one of the magazine's favorite words?) and lack of an "advertiser-friendly cover flap". But what about the period? No one seems to be talking about the fact that a few months ago, the magazine that once appeared on newsstands as "Lucky." suddenly became "Lucky". No one, that is, except us. Guess we're just obsessed with periods. [WWD]