This commercial for Sarah Jessica Parker's new fragrance Covet gives us second-hand embarrassment. Whereas the tagline for her first perfume, 'Lovely', went for "enchanting," Covet's ad aims for "bewitching," but really we just end up with witch, and we can't help but think of her abrasive look in Hocus Pocus. The googly-eyed close up at the end is really creepy, but not as creepy as the fact that digital correction has erased every line on her face. We guess that when it comes to perfume, people don't like the smell of crow's feet.

Sarah Jessica Parker Beauty

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