Max Factor's Iron MaidensS

We just found this on Weirdomatic — a short piece from 1935 about a device invented by Max Factor to measure Hollywood actors' facial structure. Resembling something between a medieval torture instrument and Pinhead from Hellraiser, the gadget fits over the face and can detect slight flaws, even ones that "escape ordinary observation." This way, make up artists know where to apply the spackle. How long until this charming doohickey ends up on Gisele during a Vogue shoot?
Old Creepy Ads [Weirdomatic via BoingBoing]