Lord Of The Rings, Whale Rider, Flight of the Conchords. What is it about New Zealand? Does everything emerge from the island nation both beautiful and a little bit wacky? AdRants reports on a kooky controversy: When a former advertising rep couldn't find any exciting maternity underwear, she and a friend launched a lingerie line for pregnant and breastfeeding women and dubbed it 'Hot Milk'. The ladies printed a catalog and sent it to potential customers: Names culled from a database of new and expecting moms. And that's when the complaints began!
Women called the images "explicit" and "soft porn." The Advertising Standards Authority says it's OK to show women wearing lingerie to advertise lingerie products (duh!) as long as the depiction is appropriate and tasteful, and "it's appropriate that pregnant women are shown in lingerie for pregnant and breastfeeding women." So what's the real issue here? What do people find offensive? Is it the belly bump itself? Or the idea that a woman can be pregnant and sexy? Maybe the name "Hot Milk" ?
New Zealand: Bug Tummies Are Never OK, Even If They House Fetuses [AdRants]
Pregnant Model Ads Branded "Soft Porn"[Stuff.co.nz]
