Did you know that the print advertisements that run alongside your articles extolling female empowerment, health and wellness, luxury handbags and the latest in laser-hair-removal techniques are hurting your readers' self-esteem? You could even say that, since the majority of your magazines are made up of ads — not editorial copy — these advertisements are undermining or outright negating all the progressive, reader-friendly work you and your staff do every month.
Oh, you didn't hear? We know that with all the red-penciling of your writers' manuscripts, the jetting off to Milan for fashion shows and the endless parade of advertiser-ass-kissing industry events, you have little time, for, well reading. Well, allow us to get you up to speed. According to a new study conducted by three female researchers in the University of Missouri's educational system, after just one-to-three minutes of exposure to the type of advertising routinely found in magazines like yours, young women just entering adulthood, hate themselves more than they (probably) already do. See, there's this thing in America called the female "standard of beauty" and this standard of beauty, according to a 2003 study, is exemplified by a woman who wears a size 4 in the hips, 2 in the waist, and 10 in the bust, a standard, this new study explains, that "is both thinner than the average woman and genetically impossible for most women to attain". (Emphasis ours). And the repeated exposure to this standard seems to be harming women's self-esteem. Not familiar with the standard of which we speak? Pick up the most current issue of your magazine. You'll be able to find it, oh, about every three pages or so, if not more.