Lucky Magazine Seems Insecure

What happened to Lucky’s period? Until recently, the front cover of the magazine included a certain small but definitive punctuation mark in its title logo. We rather liked this period. With it, the magazine seemed sure of itself, cocky, demanding even. You will read this magazine, and you will like it, it seemed to say. We heard the call, and we complied with it.

But here’s the March issue, and that period is suddenly gone. No explanation. Nothing in Kim France’s letter to the editor. Creative Director Andrea Linnett has fuck-all to say about it. Dear readers (and Conde Nast employees), please tell us: where, oh where, has our little dot gone?