Amazingly, now that OK! has learned to look and sound just like all the other kids in the playground, it appears to be gaining popularity, hitting the 500,000 mark at last.
And all it had to do was drastically cut its page size, drastically cut its price - from £3.29 to $1.99 - and drastically tell the same tall stories as all the other celeb weeklies - JEN TO BE A MOM!
But with Star's circulation figures allegedly dipping into the low 590,000s, who knows? Maybe it was worth it.